ANDREA
BETTIO
Senior planning lead crafting brand experiences that connect strategy, story and design.
WELCOME TO MY PORTFOLIO
✦
WELCOME TO MY PORTFOLIO ✦
MY TOOLKIT
“FROM FLAGSHIP LAUNCHES TO IMMERSIVE FESTIVALS, I HELP BRANDS TURN COMPLEX BUSINESS OBJECTIVES INTO CLEAR EXPERIENTIAL NARRATIVES THAT AUDIENCES ACTUALLY FEEL.”
EXPERIENCE STRATEGY
Translating business and brand objectives into audience journeys, pillars, and big ideas for live and hybrid events.
Integrated launch design
Connecting event experience with PR, content and digital touchpoints so launches travel beyond the room.
Creative concepting
Shaping the central narrative, themes and territories that guide design, content and staging.
China & global
Working between local realities and global brand expectations with cross‑market teams and partners.
Pitch & storytelling
Structuring winning pitches, RFP responses and show flows that align clients, creatives and production.
Client partnership
Building direct creative dialogue with clients, understanding their needs, and translating them into experience ideas that feel on‑brand and future‑facing.
