VW CREATOR CAMP
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VW CREATOR CAMP 〰️
Client: Volkswagen China
Project: VW Creator Camp
City/Year: Guangzhou, 2024
THE ASK
Volkswagen China asked us to replace a traditional media night with an immersive flagship experience that could rejuvenate the brand, rebuild product trust, and bring a new wave of media, KOLs and KOCs into the Volkswagen universe—while giving both JV partners strong, visible presence in one integrated event.
THE RESULT
Volkswagen Creator Camp (大众灵感乐园) turned a secluded valley in Conghua into a 22,000 m² inspiration playground, where over two weeks more than 2,000 media, KOLs and KOCs journeyed through 40 years of Volkswagen in China while experiencing its electric, intelligent future firsthand. Classic GTIs and Bullis met NEVs and concepts like ID. CODE across SUV mazes, GTI tracks, a full-size ID. Pinball installation and a Tech Factory—all designed as cinematic, creator-friendly set pieces under the theme “#灵感出众”, positioning Volkswagen as a partner in creativity and mobility.