ONEPLUS SUMMER LAUNCH
〰️
ONEPLUS SUMMER LAUNCH 〰️
Client: OnePlus Global
Project: Summer Launch Event
City/Year: Milan, 2024
THE ASK
OnePlus wanted a European Nord launch that lived up to its “Never Settle” DNA: a high impact, PR worthy experience in Milan that would hero the new Nord device (Avalon/Nord 4) around its absurdly durable full metal design, performance and AI features, while energizing global tech media, partners and the OnePlus community in one immersive, shareable moment.
THE RESULT
On July 16 at Superstudio Più in Milan’s Tortona design district, the OnePlus Summer Launch turned a single afternoon into a fast paced brand show where hundreds of media, fans, creators and partners experienced an “out of this world” Nordland inspired environment built around metal textures, reflective surfaces and sharp lighting that visually extended Nord 4’s metal unibody story. A tight stage program unveiled Nord 4, OnePlus Pad 2, OnePlus Watch 2R and Nord Buds 3 Pro as a connected ecosystem, mixing executive keynotes, live demos and creator segments to tell one clear narrative—bringing metal back as the hero of the 5G era—while a global livestream and creator coverage turned the Milan launch into a “summer to remember” moment for the wider OnePlus community.