NISSAN 40TH ANNIVERSARY
〰️
NISSAN 40TH ANNIVERSARY 〰️
Client: NISSAN China
Project: China 40th Anniversary Celebration
City/Year: Hangzhou, 2025
THE ASK
Nissan China wanted to turn its 40th anniversary into more than a commemorative ceremony: the brand needed a flagship “40 Years, Along with NI” brand night that could recall four decades of shared history with Chinese families, visibly reinforce its long-term commitment “In China, For China, To Global,” and confidently introduce a new phase of electrified, intelligent products to media, partners, and core users in one integrated experience.
THE RESULT
The Nissan China 40th Anniversary Brand Night in Hangzhou staged “四十载，伴NI行” as a live, three-act journey—from heritage, to today’s lifestyles, to an electrified future—blending retrospective storytelling, live speeches and world premieres into an immersive brand show. Guests moved through themed zones that fused tech installations with everyday life scenes and owner stories, before entering a central stage experience where the Nissan N6, Teana · HarmonyOS cockpit and other key models were unveiled against a narrative of “In China, for China, to the world,” repositioning Nissan as a young, emotionally resonant and innovation-led partner for the next 40 years.